Hi, I Am Waltraud.

CEO of Rother Consulting,
Change Consultant & Transformation Leader,
Leadership Partner & Coach

The Cloud Seeder Of Human Transformation

I catalyze transformation on the level of the human core in organizations and the leaders challenged by change! 

Like a cloud-seeding pilot I turn the turbulences of transformational storm clouds into life-bringing precipitation to create fertile ground for growth, innovation and sustainable impact.

At your side, I will help you navigate your challenge and create the impact you desire – on organizational and / or personal level!

Join Rother Consulting
Waltraud Rother, CEO of Rother Consulting, Change Consultant & Transformation Leader, Leadership Partner & Coach

Rother Consulting –

Seeding human transformation

ROTHER CONSULTING is dedicated to fostering positive global change with a powerful vision:

to transform how organizations navigate change and make change more human.

Throughout my career and decades of hands-on experiences across global organizations, I have witnessed the stark contrast between genuine transformation and cookie-cutter solutions.

This insight sparked my mission to create a boutique, purpose-driven consultancy that truly understands and shares the art of human change.

Learn more about me

The Art Of Transformation

Human transformation – on organizational or individual level – is a delicate, precise art that requires not just courage but also expertise. 

I compare it with cloud seeding:

Just as cloud seeders navigate turbulent storms to bring life-giving rain to parched lands, I guide organizations and leaders through the complexities of change with deep knowledge, close collaboration, and an understanding of when and how to catalyze the rain of transformation.

 

Want to learn more about
the Cloud-Seeder Analogy?

Focus on Xcellence –

The platform to partner in Change

I’ve distilled the essence of what drives successful change—and what’s often missing from many efforts.

Focus on Xcellence is my platform for partnering with visionary leaders and organizations to create lasting value through strategic guidance, operational excellence, and reinvention strategies.

With three different service suites I partner with inspiring leaders to:

  • Develop strategic guidance grounded in real-world experience
  • Achieve operational excellence that drives lasting results
  • Drive innovation and growth strategies that inspire
  • Leverage cutting-edge insights from psychology and neuroscience

Like a skilled cloud seeder maneuvering through storms, I help organizations and leaders transform effectively and sustainably.

CLIENT PARTNERSHIP

I partner with companies especially in the life science, biotech, health tech sector to drive impactful, positive change with life-saving impact.

I work with leaders who see beyond today’s storms to tomorrow’s possibilities, helping bring bold visions to life – creating positive change that ripples through organizations, teams, and individuals – and who notice conventional solutions are not enough – cloud seeding skills are required.

ORGANIZATIONS & LEADERSHIP TEAMS

Challenged to:

  • Drive innovation for emerging challenges
  • Improve capabilities for evolving demands
  • Adapt with agility to market shifts
IMPACT LEADERS

Challenged to create new futures across:

  • Organizational strategy
  • Operations and processes
  • Culture and team dynamics
  • Individual growth and personal transformation

Let us embark on this transformative journey together  and seed the clouds of positive change!

Let's explore how

you create a positive legacy

for your organization or for yourself!

Change has changed

Our world has accelerated beyond the “New Normal” of recent years into what we now call the “Now Normal” with the next wave of change already visible on the horizon. In these unprecedented times, we face gathering storm clouds of change:

  • Like powerful weather systems colliding, our world has become increasingly volatile, uncertain, complex, and ambiguous (VUCA).
  • We navigate through perpetual crises that merge and intensify – a true poly-crisis.
  • Problems are more complex and interconnected than ever before, some as formidable as the most threatening storm systems.
  • Cycles of change become shorter and shorter.

The need for transformation is universal and more urgent than ever. Every business, every employee, and indeed, every individual, will inevitably be confronted with disruptions and the pressing need for change and adaptation.

“When the rate of change inside an institution becomes slower than the rate of change outside, the end is in sight.”
– Jack Welch in GE annual report, 2000

The experience

The world seems to spin faster than ever. The balance between today’s needs and those of the future becomes increasingly unstable. This experience is very real indeed and driven by several factors. 

Navigating Through
Organizational Turbulences?

Navigating
Through Personal Turbulences?

If this sounds familiar, you’re not alone. 

I know exactly what you mean. I have seen it, I have been through it, and I have learned the art of navigating organizational and personal turbulence the hard way. 

But now I know the science of transformation and understand how to thrive in it. 

I understand both the art of human core transformation and the science of human dynamics. With this foundation I support organizations and individuals not merely survive the storms of change, but emerge stronger, more resilient, and ready for whatever weather patterns lie ahead. 

Change is inevitable

Thriving
through it,
is a choice.

The starting point

A Visionary Impact Leader

Success requires visionary leadership that takes decisive action to shape the future in turbulent times and the ability to adapt, be agile, and resilient to turn disruption into growth and renewal – The starting point of any transformation. 

I work with impact leaders – leaders who desire to create profound, lasting effects on individuals, organizations, and society. Leaders on a mission, not just to achieve goals, but to create real, lasting impact, shape futures, solve meaningful challenges, and leave legacies.

Do you have:

  • A vision for your organization, team or yourself?
  • A bold ambition to drive significant, positive change?
  • The will to lead an initiative that sets new standards and creates a legacy?
  • The openness to seek out new opportunities, creative solutions and embrace challenges as growth opportunities?
  • A desire to cultivate a culture of trust, collaboration and high performance?
  • The drive to inspire others to support and achieve highest potential?
  • The wish to navigate complex dynamics with finesse, gain buy-in and align stakeholders with your visionary goals?
  • Readiness to commit to continuous self-improvement, learning and to break through personal barriers and achieve self-actualization?

“A visionary leader is one who sees things as they could be, not just as they are.” – Anonymous

two types of visionary impact leaders

impact Leader
In An Organization – Leaders of transformation

Impact Leader With
A Bold Ambition – Leaders in transformation

What is your

vision?

No matter, if you are a leader of transformation or if you are a leader in transformation – Your journey is not meant to be traveled alone.

Most Common Change Responses

When a change storm gathers, market pressure builds, and uncertainty looms leaders often default to familiar responses. Metaphorically speaking there are three options:

The
Prayer

Leaders light a candle, say a prayer and hope that the disruption will pass them by unharmed. They cling to familiar formulas, past victories and existing strengths, hoping they will somehow shield you as the winds of change howl around them.

The Collective
Rain Dance

Leaders drum all teams together and ask them to join the collective rain dance. A barrage of urgent communications, hastily called meetings, increased activity levels and demanding improvements creates a lot of noise.

Firing
Initiatives

Leaders launch multiple, disconnected projects in all directions without a coherent strategy, spreading resources thin and creating confusion rather than focused momentum. It creates movement and mimics progress while the real storm rages on unchecked.

Studies show that many organizations address challenges with change at an incremental to intermediate level.

This may include measures like:

  • Investing into employee-centered measures to enhance morale and job satisfaction, including intensifying communication efforts
  • Initiating change projects to improve quality and efficiency of prioritized processes and areas
  • Invest in upskilling and capability building in prioritized areas to continuously improve operations
  • Supporting operations with new system capabilities e.g., digitalization or investing in analytical capabilities to gain new insights and more control (data-driven improvements)
  • Investing into new approaches to operating, e.g., automation
  • Cost reduction by outsourcing, relocation or elimination of non-value adding activities including structural changes
  • Investing in innovative approaches to supply, operate and run the business to reduce ecological footprint

Relying on strengths, experiences and well-known approaches feels like a safe strategy.

However, it often leads to short-term, inadequate results.
Today’s challenges demand meticulously orchestrated change on all levels beyond incremental or scattered changes.

THE FAILURE

Why do most common strategies consistently fail since decades?

Because conventional approaches ignore a fundamental truth: transformation is deeply human at its core.

And even experienced leaders struggle, with 83% feeling unprepared to navigate transformational change. 

Most leaders, like pilots, are trained to maintain stability, not navigate turbulence. They rely on proven methods, technical solutions, project management tools, and traditional change management. Using rigid plans, KPIs, and communication to manage human change ignores the psychology, culture, and human dynamics that determine success.

And the price of failure is high: 

In addition to bottom-line downsides (e.g. financial cost, reputational and market damage), toxic emotions can lead internally to change fatigue, loss of commitment and support, including quiet and loud quitting. 

And on a personal level it can break your career and damage your reputation as a leader.

The Solution

The code has been cracked. 

My approach, proven by research and experience, makes transformation 2.6 times more likely to succeed by:

  • Embracing human nature instead of fighting it.
  • Building change-ready cultures and mindsets, even in environments with change fatigue and resignation.
  • Integrating rational strategies with emotional intelligence.
  • Empowering leaders to navigate complexity with confidence.
SEEDing – Human Transformation – A new approach to change

My approach designs the most promising, strictly customized seeding strategy for you.

In four phases it includes:

  • S: See & analyze your unique territory, change climate and legacy of past change efforts.
  • E: Explore change options and create optimal conditions for transformation.
  • E: Embark and guide change with scientific precision.
  • D: Drive change, achieve sustainable, meaningful results and create resilience for the future.

 

A strategy alone is not everything – this new approach emphasizes the often-forgotten human side of change including the required mindset and behavioral change on all levels and starts at the moment a decision is taken to mobilize for a transformational change. It emphasizes the mobilization all required levers to create purposeful rainfall. 

In its four phases it blends proven strategies with strictly human-centered practices to inspire, lead, care, empower, build and collaborate.

Ready to

seed your
transformation?

Let’s explore how you create a positive legacy – for your organization or for yourself!

THE SERVICES

Seeding Your Way: Flexible, Full-Service Support or Precision Support?
Full Journey Partnership: 

I co-create and execute a comprehensive strategy that integrates both the technical and human elements of change in each consecutive phase. This approach ensures lasting transformation by aligning systems, culture, behavior and mindset at every level.

Already on your journey?

No problem!

Precision Support Service:

If targeted support is required, I adapt my expertise to amplify your transformation journey while building lasting internal capabilities. Because change is most sustainable if created internally. Therefore, it is also possible to provide service as much as needed, but not more and build on what is already there and with a focus on needs and existing capabilities. 

For example:

  • You are overwhelmed by the long list of recommendations after a comprehensive diagnostics (e.g. conducted by one of the leading consultancy companies): Together we turn it into actionable roadmaps.
  • You miss internal cloud-seeder capabilities: I lead program execution with proven expertise for you.
  • You want to build internal transformation capabilities: I set up change infrastructure, governance or stakeholder engagement processes.
  • You want to ensure smooth, internal execution: I provide behind-the-scenes mentoring alongside to the journey and support for leadership teams, transformation leaders or project teams in case of unforeseen challenges.

CUSTOMIZED SUPPORT

As a cloud seeder of human transformation, I can customize my support to your needs. 

I can fly, I can mentor pilots, I can be a meteorologist who understands atmospheric conditions and precipitation. I bring deep expertise to transformation across multiple dimensions:

Strategic
Leadership
Roles

• Business Transformation Consultant
• Transformation Catalyst & Change Architect
• Program Leader & Transformation Officer
• Strategic Advisor & Thought Partner

Hands-On Implementer

• Interim Manager
• Expert Facilitator – Capability Builder
• Fractional Transformation Leader

Transformative Impact Coach

• Executive & Leadership Coach
• Change Leader Mentor
• Business Transformation Guide

Whatever the need – strategic advisor, experienced guide, coach – I tailor my approach.

Let us explore how

I can best support

your transformation journey

The Results

What we deliver

Transformation Capabilities
Capabilities to Improve
Mindset
Change
Tangible
Results

Whatever is required, my approach delivers tangible results, such as:

  • A clear understanding and deep belief in the vision
  • Engaged and committed people supporting the endeavor with passion
  • Conditions and structures enabling sustainable change, smooth execution and agile responses to unforeseen turbulences
  • Enabled leaders to thrive even in complex change with confidence and provide the right level of support to people around them
  • Lasting organizational and personal capability to navigate uncertainty in the future
  • Successful human transformation at all levels with precision and purpose
  • Extraordinary, tangible results through people-powered transformation turning vision into outcomes.

Who I work with

MY ASSIGNMENTS 

are initiated by:

  • C-level executives (CEOs, CTOs, COOs, other CxOs),
  • global functional heads (Supply Chain, Finance, Quality, Legal, Compliance, HR, DE&I, Sustainability leaders, etc.),
  • company heads (General Managers, Site Leaders), and / or
  • department heads who want to support their team leaders to embrace change and lead teams successfully.

I also work with individuals and leaders

  • who have a vision for themselves, their life and the impact they want to create.
  • If you want to create a new future, harness your potential or enhance your transformative capabilities, you have come to the right place.
CHANGE DELIVERED 
  • cultural change in established, mature organizations,
  • comprehensive transformations in local entities,
  • organizational and cultural development in start-ups and scale-ups (operating models, process design and implementation)
  • process integration after take-overs,
  • process harmonization across multiple companies, countries, or regions,
  • enterprise-wide deployments of standards and systems (like CRM),
  • Core process improvements and increase in process maturity
  • Clarity and capabilities to chart a new course as leader of transformation or leader in transformation

COMPANIES IMPACTED

AstraZeneca_Logo
Citibank_Logo
Citicorp_Logo
Evonik_Logo
Ferring_Pharmaceuticals_Logo
Fresenius_Medical_Care_Logo
Hexion_Logo
Janssen_Cilag_Logo
Johnson_Johnson_Logo
LifeScan_Logo
MSD_Logo
Ortho_Biotech_Logo
Otelo_Logo
Thyssenkrupp_Logo
Vodafone_Logo

Navigating Through Organizational Turbulences?

Are you experiencing transformation challenges, like dark clouds gathering on the horizon:

  • Your organization faces accelerating change and mounting competitive pressures.
  • Your vision for the future feels obscured by daily operational demands.

In the midst of the turbulence:

  • You find yourself constantly firefighting rather than leading strategic change.
  • Your leadership team seems overwhelmed by the winds of transformation.
  • Your teams are struggling to implement lengthy action plans meant to turn the business around.
  • There is push-back on all levels, you experience friction within the leadership team, an increasing toxic blame culture and open criticism from employees.

Despite your best efforts:

  • Your vision for change lacks the organizational support needed to take flight.
  • Your transformation initiatives aren’t gaining traction, meeting resistance at every level.
  • Your team refers back to you to get answers, advice, decisions without taking proactive actions – you feel alone and isolated.
  • The path to successful change feels increasingly complex and unclear.

Navigating Through Personal Turbulences?

Are you facing a personal change and you feel personally challenged, like:

  • You get nervous, feeling frightened, thinking about the next step, that seems to be inevitable or required to progress or climb to the level?
  • You feel overwhelmed by responsibilities beyond your current technical, functional expertise, capabilities and your thoughts spin around “Am I good enough?”

In the midst of turbulence:

  • It feels like everything happens all at once, on all levels and it never ends.
  • You feel challenged by not having all the answers.
  • You feel drained and exhausted while trying to keep your face, maintain control and stay self-secure and comfortable.
  • You are personally challenged by noticing that your former recipes do not work out?
  • Your inner dialogue creates scenarios around the question, “What if I fail?”

Despite your best efforts:

  • Nothing is paying off, despite doubling down your efforts and investments.
  • You feel disappointed, frustrated and it feels like you are hitting a glass ceiling.
  • It feels like further progress is not possible without alienating others or compromising personal values.
  • You get challenged by peers and / or social environment, you feel alone and afraid the new path will damage your relationships.

IMPACT LEADERS IN AN ORGANISATION – LEADERS OF TRANSFORMATION

  • You are a forward-thinking, strategic visionary with an unparalleled ability to anticipate future trends and opportunities.
  • Your vision is compelling, innovative, and gives a clear direction. It already inspires others to action into a new direction and a better future.

Or

  • Your vision is not yet communicated. You know it has the potential to motivate you and engage others.
  • You are ready to make your vision reality through strategic initiatives and you know where you want to take your organization or team. This could be a significant change within the organization you are working with and responsible for.

IMPACT LEADER WITH A BOLD AMBITION – LEADERS IN TRANSFORMATION

  • You have a bold ambition for yourself, your career, or your life.
  • You know you want to grow your capacity as a people leader.

Or

  • You are ready to take control and change the trajectory of your life to actualize your potential.

Home

Focus On Xcellence

About Waltraud Rother

References

Contact

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